Best Practices

Best practices for creating emails

As you begin crafting your email content, it’s important to understand what features will help your email perform better. These best practices will allow your constituents to have a more engaging and enjoyable experience when reading and interacting with your emails.

In this section, you’ll learn about the following:

Make emails accessible to people of varying abilities

Create mobile-friendly emails

Add better links, buttons, and calls to action

Include graphics and images in emails effectively

Develop a thoughtful content and brand strategy

Write compelling subject lines and preheaders

Write effectively for email

Make great design choices

Best Practices

Best practices for creating emails

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