Email Tracking and Metrics

Email analytics and metrics for Salesforce Marketing Cloud

Email data and metrics can help you determine the effectiveness of your emails and fine-tune future communications to improve their effectiveness. Marketing Cloud lets you view a range of email performance data.

Understanding Email Metrics

How to View Email Tracking

Instructions:

1. In Email Studio within Marketing Cloud, click on the Tracking tab.
2. Click on Sends from the drop down menu.
3. On the left side of the page, you’ll see a folder structure that contains tracking reports for emails in the given folder. In the middle pane, you’ll see the files within the selected folder.
4. Click on the email file name to view the tracking report.

5. In the tracking report under the Overview tab, you’ll see different performance cards:
   1. Summary shows the email’s Job ID number, subject line, date sent, total emails sent, and data extension used. 
   2. Inbox activity displays total and unique numbers and rates for opens, clicks, and other engagement metrics.  
   3. Send performance details delivery and bounce rates.
   4. Unengaged subscribers lists how people did not open the email and how many did not click in the email.
   5. Open performance also shows the open rate and totals for delivered, opens, and unique opens.
   6. Forward to a friend activity shows how many people clicked the forward link (if available in the email template) and the resulting activity of the forwarded messages.

6. In the tracking report under the Click Activity tab, the Email Overlay View shows a preview of the email message with each link and the percent of total clicks that the link received. As an example, the link highlighted by the red box received 3.6% of total clicks. NOTE: If your email used the email framework templates, as shown in this screenshot, the email is unable to preview as it would appear to the email recipient.

7. In the tracking report under the Click Activity tab, click Link View to show a list of link alias names and their engagement metrics. Link alias names are generated when you create an email and make a link.