Content Builder Basics

Content Builder within Marketing Cloud’s Email Studio is where you’ll create and edit emails, upload images and other content, organize email assets into folders, and test or send your emails.

How to create in Content Builder

1. Navigate to Email Studio within Marketing Cloud.

2. Click on Content.
3. Make sure you’re in Content Builder, not Classic Content.

4. Select the folder you’d like to add content to.
5. Click on Create in the upper right corner.
6. From the drop-down menu, you can click:
   1. Email message to create an email.
   2. Upload to add images or other files.
   3. Note: you likely won’t ever need to use the Email Template or Content Blocks sections. These pieces are already ready for you in the Email Framework!

How to organize in Content Builder

1. On the left side of the page, choose your location as Local (accessible only in your business unit) or Shared (accessible across business units).
2. To expand folders, click on the arrow next to the folder.
3. Right-click any folder and click Create Folder. Name your new folder as desired.
4. Right-click any folder again to delete, rename, or move.

5. Relocate any items in Content Builder by clicking the down arrow on the right side of the page and clicking Move.

How to edit, preview and test, or send from Content Builder

1. Click the down arrow on the right side of the page to access the drop-down menu.
2. Click Edit to change the email or other content type.
3. Click Send to start the process of sending an email.
4. Click Preview and Test to send a test email.

How to delete items in Content Builder

1. Click the down arrow on the right side of the page to access the drop-down menu.
2. Click Send to Recycle Bin to remove the item. NOTE: This action will add this item to your Recycle Bin and after 15 days will permanently delete the item. Instead of deleting, you can create an “Archive” folder in Content Builder to house items you may want to reference later.

To access the Recycle Bin, hover over the red home icon in the upper left corner of the screen, move to Content Builder icon and hover over it and select Content Builder in the dropdown menu. You should then see only two tabs at the top, Overview and Recycle Bin.

Select Recycle Bin.